Sports Nutrition Products – A Marketing Invention Or A Real Need?
Wednesday, December 15th, 2010Sports Nutrition Products – A Marketing Invention Or A Real Need?
In 2003, it was reported that overall retail market for sports nutrition products, reached the value of .1 billion. Beverages accounted for 63 percent of sales, according to a new report Packaged Facts. However, these drinks have been marketed more for general nutrition, rather than sports benefits. Packaged Facts confirmed that physically active adults were only 10-percent more likely to use sports beverages than the general adult population.
Even if you are into sports, you’ll only need your regular diet plus plenty of water. Thus, you do not need a sport nutrition product. Right? Wrong.The need for sports and sport nutrition product
Records of antiquities show that athletics has been an integral part of earliest man’s life. Athletic life was originally meant for survival through gathering food or for self protection. Later, it developed into a contest for strength, speed, skill, and mental sharpness. With the passage of time, these activities evolved into what we now know as different forms of exercises, or sports.
Our ancestors even then, fully understand the need of our body for exercise and other forms of physical activities. They instinctively know that in order to maintain their health and further developed their physical whole being, they need to have some activities. And from this early, they understand the need for a special food, the modern version of which is our sport nutrition product.
Basic dietary patterns of our ancestors
Evidences about prehistoric people’s diets can be glimpsed from the artifacts used in food preparation such as milling, baking, and ultimately cooking. From these bits of information, we are informed that the basic diet of early